Sharepeople is THE affordable alternative for an unemployment insurance. Participants share the risks. Online, without an insurance company. And without having to pay huge amounts on insurance premiums. That’s what they call Crowdsurance.
Together with agency Via Jan we created this campaign, featuring real clients of SharePeole. In Dutch, an independent freelancer is called a ZZP’er. We used the double Z’s in this word as sleeping signs. Just as they do in comic books. The voice-over tells them to wake up and arrange an insurance for unemployment.