To become more sustainable Vermaat has launched a campaign to increase awareness among their employees. The Food Vision 2022. The campaign focuses on new production techniques to improve health, sustainabilitiy and social impact. Together with a team of their top chefs they’ve created several challenges which had to be taken by the Vermaat employees.

For this campaign we created several videos which were featured on the internal platforms of Vermaat. Every four weeks a new challenge-video was released. This project is a good example of an entire in-house production. From concept and scripting, on to production, post-production and then motion graphics. Everything was done by me and my crew.



Behind the scenes

My Cameraman Jos van Stralen also took the time to do some behind the scenes photography…


  • Client: Vermaat
  • Agency: Vermaat / BazzMedia
  • Directed by: Bas Swelheim
  • DOP: Jos van Stralen / Bas Swelheim
  • Post-Production: Bas Swelheim